We Believe in the Power of Pure Food.
So much of our food supply is loaded with fillers, flavors and JUNK.
We believe that the quality and purity of what we eat can dramatically affect our energy and wellbeing.
And we are deeply concerned when we see so many companies selling "healthy" junk food.
We find it fascinating that so many foods that would have been considered junk food 100 years ago, today are called HEALTHY?
Long before the organic label existed, our ancestors knew that too much of certain foods - in the wrong combination - could lead to an early decline in energy and vitality.
Because our food supply has changed so much, it's hard to go back....
It's hard to not crave the sweet foods, the sugary, salty, oily and delicious - yet not so nutritious stuff.
We all grew up with some of it... in fact, some of these treats have become part of our culture.
Those very foods we grew up eating are often a great source of comfort, too.
Our world has changed... and we simply can't ignore it.
We are passionate about finding the RIGHT foods for our time.
The foods that will allow us to thrive TODAY - and not regret it tomorrow!
Replacing sugar is complicated.
It's hard to know what to believe these days... there is SO much artificial junk that shouldn't even be labeled as food.
And usually, most chemical sweeteners don't even taste good.
Even "organic" sweeteners have additives that are questionable, like maltodextrin... it's crazy!
And once you find a "good" alternative - it might have a repulsive, lingering taste that is ANYTHING but sweet!
When we discovered monk fruit, we had our work cut out for us because there was a very limited world supply. It was somewhat popular in Asia, but was pretty much unknown in the west.
It was IMPOSSIBLE to find ANY that was grown organically - and most producers we spoke to weren't even interested in trying.
We spent years searching for a way to make our RatioSweet monk fruit extract the right way.
Once organic options became available, NONE of them tasted anything like what we tried years back. They had a HORRIBLE bitter taste - nothing like the actual monk fruit.
To maximize their yields, most producers used really harsh extraction methods - a shame because the fruit itself actually has a wonderful flavor!
We knew there had to be a way to produce it properly... and after tireless research... We found it.